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Vineyard Vines was founded in 1998 by two brothers, Shep and Ian Murray, with a passion for the coastal lifestyle. Inspired by their upbringing on Martha's Vineyard, they set out to create a clothing brand that embodied the carefree, nautical spirit of the East Coast. The name "Vineyard Vines" reflects their roots, but it's not about winemaking. However, given that "vineyard" is in their name, Google consistently ranks Vineyard Vines among the top results for popular wine-related keyword searches, including phrases like "wine near me," "wine bar," "wine store," "wine glasses," and, of course, "vineyard."As a result, the company has decided to venture into the wine game.
