The Case Wine Life Blog
The "banks" refer to the two sides of the Gironde estuary and its tributaries.
This potential deal reflects broader trends in the wine industry, including the growing popularity of alternative beverages, such as ready-to-drink cocktails and hard seltzers by rappers and real housewives.
Luxury brands have long recognized fine wine as a core component of a comprehensive luxury ecosystem.
The growing movement towards organic and sustainable practices within the wine industry further enhances its appeal, aligning with the values of Millenials and Gen Z who prioritize ethical consumption. (Kashi cereal fans and farm-to-table enthusiasts can rejoice.)
The closure of Newton is a stark reminder that even with the backing of a luxury giant like LVMH, success in the wine industry is never guaranteed.
Because in this great nation, the best wine isn’t the one with the highest rating. It’s the one that’s always in stock at Costco.