The Case Wine Life Blog
Imagine, for a moment, if the Vatican press office released a daily wine list from the conclave--maybe a Willamette Valley Pinot Noir for lunch and a Saint Estèphe Bordeaux for dinner.
The "banks" refer to the two sides of the Gironde estuary and its tributaries.
This potential deal reflects broader trends in the wine industry, including the growing popularity of alternative beverages, such as ready-to-drink cocktails and hard seltzers by rappers and real housewives.
Luxury brands have long recognized fine wine as a core component of a comprehensive luxury ecosystem.
The growing movement towards organic and sustainable practices within the wine industry further enhances its appeal, aligning with the values of Millenials and Gen Z who prioritize ethical consumption. (Kashi cereal fans and farm-to-table enthusiasts can rejoice.)
The closure of Newton is a stark reminder that even with the backing of a luxury giant like LVMH, success in the wine industry is never guaranteed.