The Story Behind a Great Name: Booker My Favorite Neighbor Cabernet Sauvignon

The Story Behind a Great Name: Booker My Favorite Neighbor Cabernet Sauvignon

Jul 27, 2024Michael Bozzelli

Wine lovers often find themselves drawn to certain bottles not just for the taste but for the story behind the label. For me, Booker My Favorite Neighbor Cabernet Sauvignon stands out not only for its exceptional flavor profile but also for its charming, evocative name. Here's why I believe it has one of the best names of any wine on the market.

A Nod to Community and Connection

The name "My Favorite Neighbor" immediately evokes a sense of warmth and camaraderie. It hints at the idea of sharing a bottle of wine with someone special in your life, whether it's your mom, dad, lawyer, or dog walker. This sense of connection is at the heart of many cherished wine experiences. 
 

The Booker Legacy

Booker Vineyard, known for its dedication to producing high-quality, terroir-driven wines, has a history and reputation that adds a layer of mystique to the name. Founded by Eric Jensen, Booker Vineyard was named in honor of the two Booker brothers who originally owned the land. Their dream was to produce world-class wines, a vision that Eric Jensen has brought to life. The name "Booker My Favorite Neighbor" pays homage to this legacy, blending the history of the vineyard with a modern, approachable twist.

A Name That Tells a Story

Every time you uncork a bottle of Booker My Favorite Neighbor, you're reminded of the story behind it. Eric Jensen was inspired by his own neighbors, who supported and encouraged him during the early days of Booker Vineyard. Unlike many winemakers, Eric did not grow up in a winemaking family like the Wagners or Mondavis. He started his professional career in the music industry, which leads me to believe that it was no coincidence when Eric moved adjacent to some of the most prominent winemakers in the world.

The Influential Neighbors

Eric Jensen’s winemaking journey was deeply influenced by his neighboring vintners in Paso Robles. Notably, Stephan Asseo of L'Aventure Winery and Justin Smith of Saxum Vineyards played pivotal roles. Stephan Asseo, originally from Bordeaux, brought a wealth of knowledge and a pioneering spirit to the region. His mentorship and willingness to share insights, delivered in his thick French accent, were invaluable to Jensen. Justin Smith, known for his exceptional Rhône-style wines, also provided support and camaraderie, fostering an environment where excellence and innovation thrived. These relationships underscored the collaborative spirit of the Paso Robles wine community, which is beautifully encapsulated in the name "My Favorite Neighbor."

 Memorable and Approachable

In the world of wine, where labels and names can sometimes feel intimidating or overly complex, "My Favorite Neighbor" stands out for its simplicity and relatability. It's a name that's easy to remember, easy to pronounce, and instantly makes you feel at ease. It breaks down the barriers that can sometimes surround the wine world, thanks mostly to snide somm's.  

 "Somewhereness"

The name also evokes the idyllic image of a vineyard community, or "somewhereness," where neighbors share not just roads and sidewalks but also a love for the land. Paso Robles is that place, conjuring visions of sun-drenched afternoons, vineyard rows stretching out under a clear sky, and the simple pleasure of enjoying a glass of wine with good company. L̵i̵k̵e̵ ̵a̵ ̵g̵o̵o̵d̵ ̵n̵e̵i̵g̵h̵b̵o̵r̵,̵ ̵A̵l̵l̵s̵t̵a̵t̵e̵ ̵i̵s̵ ̵t̵h̵e̵r̵e̵.̵  

Final Note

The name Booker My Favorite Neighbor Cabernet Sauvignon is more than just a label on a bottle. It’s a tribute to the importance of community, the legacy of the Booker brothers and the winemaking masters who Eric was lucky enough to call neighbors. It’s approachable, memorable, and evocative, making it the best-named wine for anyone who values not just exceptional flavor but also the connections and stories that make each bottle special. So, here’s to Booker My Favorite Neighbor—raise a glass to great wine and even better neighbors.

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