Creating Positive Impact: Our Commitment to the California Fire Foundation - Order Wine Online

Creating Positive Impact: Our Commitment to the California Fire Foundation

Sep 10, 2023Michael Bozzelli

As retailers who take pride in what we sell, we've always known that our love for wine goes beyond the glass. It's about community, shared experiences, and making a positive impact on the world around us. That's why we're thrilled to announce our commitment to the California Fire Foundation, an organization that's close to our hearts.

Supporting the Heroes of Our State

Ever since the Judgement of Paris, California has been at the apex for world class wine especially Cabernet Sauvignon.  California has earned its place at the top by harnessing its natural beauty.  The coastal climate and calcium rich soil in California make it perfect for winemaking.  Unfortunately, the state also faces the challenges of wildfires, and we've seen the heroic efforts of firefighters and first responders who put their lives on the line to protect homes, families, and landscapes. 

Our Pledge: 1% for California Fire Relief

At, we believe in the power of collective action. That's why we're proud to pledge 1% of all our California Cabernet Sauvignon sales to the California Fire Foundation. It's a small yet meaningful way for us to give back and support those who dedicate themselves to keeping the world's epicenter for Cabernet Sauvignon production safe.  "We sell more Californian Cabernet Sauvignon than anything else, so we are constantly hearing about vintages, homes, and lives that have been lost in the California wildfires.  We were so moved when we learned of the joy that a $250 gift card from the California Fire Foundation brought to a firefighter's family that we instantly knew that we wanted to help," says co-founder, Michael Bozzelli.  

Why the California Fire Foundation?

The California Fire Foundation is a nonprofit organization that provides emotional and financial support to firefighters and their families, assists communities with fire prevention education, and contributes to local fire departments' needs. Their unwavering commitment to California's first responders aligns perfectly with our values, making them the ideal partner in our mission to make a difference.

How You Can Join Us

When you choose to enjoy a bottle of California Cabernet Sauvignon from us, you're not just savoring a world-class wine; you're also contributing to a cause that's close to our hearts. Your purchase helps support the heroes who safeguard California from the ravages of wildfires.

We invite you to explore our selection of California Cabernet Sauvignon and raise a glass to those who protect our communities. Together, we can make a meaningful impact. 

Thank you for being part of our journey, and for joining us in our commitment to California fire relief. 

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