Another Grape Collab: Sydney Sweeney and Naked Wines

In a bold and slightly baffling marketing move, Naked Wines has announced a new collaboration with actress Sydney Sweeney, launching their "Naked Wines Taste Better" campaign. The campaign leans into the recent controversy surrounding Sweeney's American Eagle campaign, where her scantily clad photos sparked debate about sexism and exploitation.

"We saw the conversation, and we thought, 'You know what else is great naked? Our wine!'" said a spokesperson for Naked Wines, sipping from a glass of what we can only assume was also naked wine. "Sydney's campaign shows the power of being unapologetically yourself, and that's what our wines are all about. No fancy labels, no stuffy traditions—just pure, delicious, naked wine."

The campaign features a series of photos of Sweeney laying suggestively next to cases of Naked wine shipments, with captions like, "She's not the only one who looks good without a label," and "You've seen her with fewer clothes, now see our wines with fewer labels."

While some critics are calling the move a genius, albeit cringe-worthy, act of marketing, others are scratching their heads. "It's either the most tone-deaf thing I've ever seen, or the most brilliant," said one advertising expert. "I honestly can't tell."

Regardless of public opinion, one thing is for sure: Sydney Sweeney has the grapes to get people talking.  

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