What Is The Case Wine Life?

(Updated 11/16/2024)

Welcome to Casewinelife.com, where our small business journey began during the height of the Pandemic. As seasoned restaurateurs with over thirty years of experience, we were caught off guard when the Governor of Virginia shut down our dining room to curb the spread of Covid-19. Our restaurant was founded in the late '70s, and for decades, customers enjoyed pairing wine with our Italian cuisine. We never imagined a day when that would no longer be possible inside the restaurant.

How did we respond? First, we kept our cool, which was crucial as we brainstormed. Just before Covid-19 hit, we had begun to see some success selling beer and wine through delivery apps. With the lockdowns, these apps became essential for reaching customers, a survey at the time revealed that 53 percent of wine drinkers were hesitant to enter a store to purchase wine again. With this shift, we expanded our wine shipping program and that's how Casewinelife.com was born.

The name came from watching, founder of Wine Library TV, Gary Vaynerchuck, host his 1000th episode on YouTube. He was reviewing a wine that he thought was a patio-pounder for the summer and quipped, "If you are about that case wine life, then you are going to want to buy a couple of cases of this Chardonnay for the summer." 

What began as a small wine shipping operation has quickly evolved into a thriving business with a dedicated team, delivering to wine lovers nationwide and even serving conventions and conferences—one attended by a former U.S. President.

We are constantly studying consumer trends, and our portfolio reflects the rise of "premiumization" in the marketplace. This is why we work hard to keep allocated wines like Bond, Opus One and Sassicaia in stock for you.

Thank you for taking the time to learn more about us and please sign up for our email list so we can stay in touch!

Cheers!

Michael Bozzelli

Co-Founder