El caso Blog de Wine Life
The digital wine cellar is open, and the world is ordering.
Imagine, for a moment, if the Vatican press office released a daily wine list from the conclave--maybe a Willamette Valley Pinot Noir for lunch and a Saint Estèphe Bordeaux for dinner.
The "banks" refer to the two sides of the Gironde estuary and its tributaries.
This potential deal reflects broader trends in the wine industry, including the growing popularity of alternative beverages, such as ready-to-drink cocktails and hard seltzers by rappers and real housewives.
Luxury brands have long recognized fine wine as a core component of a comprehensive luxury ecosystem.
The growing movement towards organic and sustainable practices within the wine industry further enhances its appeal, aligning with the values of Millenials and Gen Z who prioritize ethical consumption. (Kashi cereal fans and farm-to-table enthusiasts can rejoice.)