After purchase, Gallo Swiftly Introduces Rombauer Chardonnay in Jugs

Updated 7/16/25

On August 29, 2023, Gallo, formerly E. & J. Gallo Winery, announced they acquired Rombauer Vineyards. Not long after, Gallo introduced Rombauer's widely acclaimed Chardonnay in jugs. The new format can now be found in esteemed grocers, convenience stores, gas stations and select liquor stores in a matter of weeks. The swift launch was aided by Gallo's Carlo Rossi team that has been producing award-winning wine in jugs for decades. 

It is important to note that Gallo is limiting distribution to select liquor stores that also sell tobacco products especially vapes, hoping to introduce Rombauer Chardonnay to the vape-obsessed "Gen Z" market.  We will be closely monitoring the progress of this new distribution channel and format for the iconic white wine.