Is Bordeaux Boring?

Bordeaux, a name that evokes images of elegance and tradition—dinners at Downton Abbey—but also leaves wine lovers yearning for more. Despite its historical significance and esteemed status, Bordeaux seems to have fallen into the trap of predictability, struggling to keep pace with the dynamic and ever-evolving world of wine especially in California. ("California...knows how to party," as Tupac said.)

Homogeneity on the Palate: Bordeaux's reliance on traditional blends, primarily Cabernet Sauvignon and Merlot, has resulted in a notable uniformity across many of its wines. While these blends may offer structure and complexity, they can also lead to a lack of excitement for those seeking diversity in flavor profiles. I found myself vilified in a Facebook wine group (to the point where I have been censored, no cap) for suggesting that "The Prisoner" by Dave Phinney had championed blending. While my claim may not have been explicitly limited to the United States, it remains true that The Prisoner Wine Company was groundbreaking in blending non-traditional grapes. They are undoubtedly the champions, champions, champions. Sorry, not sorry.

Distant from Modern Trends: Furthermore, in a wine universe witnessing a renaissance of experimentation, with winemakers pushing boundaries and exploring new frontiers, Bordeaux seems rooted in its age-old techniques. The obsession with terroir and adherence to strict regulations can, ironically, impede innovation and adaptation. Cabs aged in bourbon barrels have garnered significant praise—extremely so. Just ask Publix. Lol.

Exclusivity at a Cost: Bordeaux's high prices and aura of exclusivity have positioned it as an indulgence rather than an affordable luxury. This exclusiveness may have contributed to a sense of detachment, making Bordeaux wines feel more like artifacts (taking bids on this fabulous lot from Haut Médoc) than enjoyable grape juice.

Underwhelming Experiences: Modern wine enthusiasts seek experiences that transcend the wine itself. From eco-friendly practices to engaging narratives, today's wines tell stories that resonate with consumers. CEOs of pertinent consumer product companies understand this and never miss an opportunity to use the terms "experience" or "experiential" in conference calls with analysts. Bordeaux's focus on tradition and history occasionally overshadows the need for connection.

Eclipsed by New Stars: As the wine world expands, regions like New Zealand, Argentina, and even lesser-known European corners are stealing the spotlight with audacious varietals and innovative techniques. Bordeaux, it appears, risks being overshadowed by fresher faces. Georgia, Slovenia, and Greece all come to mind.

Final Notes

In conclusion, labeling Bordeaux as "boring" isn't a dismissal of its inherent quality or esteemed past (as we rise from paying homage to Château Haut Brion). Rather, it's a call for evolution, for Bordeaux to rise to the challenge of embracing modern sensibilities while retaining its rich heritage. As wine lovers, we can only hope that Bordeaux will reawaken and polish their exceptional brand. To paraphrase Faulkner—ironically known for his love of mint juleps—we have no doubt that the historical châteaux of Bordeaux will not only endure but also prevail.