No Products in the Cart
The Origins of Vineyard Vines
Vineyard Vines was founded in 1998 by two brothers, Shep and Ian Murray, with a passion for the coastal lifestyle. Inspired by their upbringing on Martha's Vineyard, they set out to create a clothing brand that embodied the carefree, nautical spirit of the East Coast. The name "Vineyard Vines" reflects their roots, but it's not about winemaking. However, given that "vineyard" is in their name, Google consistently ranks Vineyard Vines among the top results for popular wine-related keyword searches, including phrases like "wine near me," "wine bar," "wine store," "wine glasses," and, of course, "vineyard."As a result, the company has decided to venture into the wine game.
Coastal Roots
Vineyard Vines is renowned for its nautical and preppy fashion collections. From colorful polo shirts and tailored shorts to dresses with playful patterns, the brand's clothing is a reflection of the coastal lifestyle. Whether you're hitting the beach, going boating, or simply enjoying a day in the sun, Vineyard Vines offers a wide range of apparel and accessories to suit your style. Given these coastal roots, the brand will launch a series of canned wines, including a Chardonnay, Riesling, Rosé, and Cabernet Sauvignon.
Wine, a "Natural Fit"
Their foray into the wine business was long overdue, as Vineyard Vine's Chief Marketing Officer, Graydon Cardiff Conner Michaelson VII, explained. "Given that the word 'vineyard' is in our name, we started getting calls asking what time our tasting room opens as soon as our first shirts started shipping. We should have known that this would be a byproduct of having 'vineyard' in our name, especially with the prominence of algorithms that weigh text very heavily when you search for something online. What's funny is that we get a lot of requests from parents for wine who are doing back-to-school shopping for their kids," Graydon shared. Before heading off to coach his son's lacrosse game, Graydon VII added that making wine was a "natural fit" for the fashion brand. Coincidentally, the Vineyard Vines' winemaker will be the mom of one of Graydon VIII's lacrosse teammates. Rosslyn Ainsley Allsworth of Edgartown, a tony part of the island, did a short stint in Duckhorn's tasting room after college and is always a familiar face at wine bars across the island, so Vineyard Vines feels confident in their choice to lead their wine venture. Rosslyn was not available for comment before publication, but if her LinkedIn is any indication, with a rare Medoc as her profile picture, we can assume that she is a fan of Bordeaux and may be bringing Bordeaux winemaking techniques to the wine she will be making for Vineyard Vines.
Final Notes
While the name "Vineyard Vines" has long conjured images of wine and vineyards, we can look forward to this coastal living brand's entry into the wine business. Graydon has invited us to their launch party, and be sure to subscribe so that you do not miss what will surely be the wine event of the year.
The story begins in 2013 when Brazilian billionaire André Esteves and a group of investors took the reins of Argiano, a historic winery in Montalcino, from Countess Noemi Marone Cinzano and winemaker Hans Vinding-Diers. This change in ownership marked a strategic shift back to the roots of Brunello winemaking, fueled by a commitment to tradition and excellence.
The wine industry has undergone a remarkable transformation over the past two decades, with the emergence of the online wine shipping market playing a pivotal role. This evolution has brought unprecedented convenience to wine enthusiasts, changing the way we discover, purchase, and enjoy our favorite wines. In this blog, we'll explore inflection points, market capitalization, and forecast for the future of the online wine shipping industry.
So, you've heard it all before: Cabernet Sauvignon, the undisputed ruler of American vineyards and the wine world.
When it comes to wine, the term "vintage" often gets tossed around, and it can...
Ownership details of the Trump Winery have undergone some changes over the years. According to legal notices on the winery's website, it suggests that the business is now Eric Trump's personal project, operating under the name "Eric Trump Wine Manufacturing LLC."
Meghan Markle's passion for fine wine is no secret, and one of her all-time favorites was Antinori's Tignanello. Tignanello is a highly regarded Italian red wine, known for its rich and complex flavors, and it served as a precursor to the Super Tuscan wines. Meghan's love for this wine went beyond the palate; it became a symbol of her appreciation for luxury, such as owning a personal helicopter like Piero Antinori, the patriarch of Marchesi Antinori and the maker of Tignanello.
But what made the Cabrera gift stand out was how it diverged from the norm of players often being gifted Rolex watches from teams and teammates. But Cabrera plays for the Tigers so it is likely that his team will be gifting the legend something more befitting of his stature in baseball history. As for the bottle of Caymus he likely left in the opposing team's dugout after the game, here's hoping it finds its way back to the individual in the Athletics' front office who hatched this brilliance.
Planning an event can be a delightful experience, especially if you can afford an event coordinator but when you're the one in charge it can be cumbersome. There a slew of details to consider like the food, venue and seating charts. Y̶o̶u̶ ̶d̶o̶ ̶n̶o̶t̶ ̶w̶a̶n̶t̶ ̶A̶u̶n̶t̶ ̶A̶g̶n̶e̶s̶ ̶s̶i̶t̶t̶i̶n̶g̶ ̶n̶e̶x̶t̶ ̶t̶o̶ ̶h̶e̶r̶ ̶e̶x̶-̶h̶u̶s̶b̶a̶n̶d̶ ̶a̶n̶d̶ ̶h̶i̶s̶ ̶n̶e̶w̶ ̶w̶i̶f̶e̶.̶ Most importantly, because this is a wine blog, determining the right amount of wine to order per guest can be the biggest head-scratcher. Balance is everything and we will unpack in this blog how to strike the perfect balance between just enough and overindulgence.
